For a business like OVH, effective data management and analysis is fundamental to ongoing success.
“Data is at the heart of our work,” explains Morade El Fahsi, Data Science Team Lead at OVH. “We are constantly analyzing different types of data to try and predict, anticipate, and determine business strategy for the short, medium, and long term.”
Prior to the introduction of Tableau in 2015, the company relied on homemade, open source tools to manage data. However, not only were these tools time consuming to use, they were not companywide. This created a fractured data environment, meaning different parts of the business were often working off different sets of information, causing internal issues.
A better solution was needed and OVH’s IT team quickly identified Tableau for its ease of use, direct integration with data sources and powerful visual analysis capabilities.
“The main benefit of Tableau is its flexibility, the capability at any given moment to adapt to an activity, a need, specific tracking, a customer path, or a product that's just been launched,” says Morade. “In just a few minutes you can quickly set up a new dashboard and start sharing insights with whoever you like.”
Tableau also connects all OVH’s data sources in one central location, creating a single source of truth for everyone in the business and ensuring data consistency throughout.
“First you gather data, process it, and ensure its integrity, then you make it immediately accessible to all employees in Tableau,” says Morade. “This eliminates the risk of data silos forming and means everyone is working off the same information.”