Seeds of doubt: driving a company-wide movement
To grow strong, a data culture needs deep roots. Business leaders need to ensure that data is being used to inform employees’ decisions at every level of the company. A good way to do this is to spotlight individuals who are passionate about using data to solve challenges in their role. “Every single level of our company has a ‘data champion’,” explains JLL’s global director, Simon Beaumont. “As you go down our organisation, you find it isn’t just our analysts who are data champions. We have a concept called ‘positive deviance’, which celebrates people using data in a positive way. Those people will then be actively pushing their peers, asking them to do the same.”
Once employees are engaged, a company needs to invest in giving them the right training and programs to cultivate a data culture. Organising an effective training plan requires a strategic balancing act: make it too basic and you lose momentum; make it too hard and you risk alienating your less data-literate employees and exacerbating the skills gap.