Why did bol.com choose Tableau over other analytics platforms?
One of Tableau’s key selling points for us is its extensive functionality, as illustrated by the above examples. Tableau’s highly visual approach to analytics means people can view multiple insights on a single dashboard, making it easy to spot important outliers and trends.
Scalability was also a big factor. In the last five years, our company has grown exponentially, meaning the number of data sources has grown to over 250, and the number of active Tableau users has increased from 200 to 750+. For many analytics platforms, these factors would present major issues, but with Tableau we can keep adding new data sources and users without any impact on overall performance.
Finally, ease of use was essential. Once employees see and use Tableau for themselves, they quickly realise how simple it is to self-serve their own analytics and reporting needs instead of relying on the central BI team. Not only has this made analytics more accessible to everyone, but it’s helped transform bol.com into a data-driven organisation, where data-driven insights are used to inform decision making at every level.