Before GOJEK implemented Tableau, business users without SQL knowledge found it hard to access and visualize their data for tracking and analysis.
As a multipurpose app offering a wide range of services to consumers, the business collects a constant stream of data worth billions of rows from multiple sources. For instance, data from customers’ orders alone contains many different elements, with information about the customers, drivers, merchants, order location and type of merchandise. It was difficult to make sense of the data to identify patterns and anomalies.
Tableau enabled the team to integrate many data sources and build a beautiful dashboard from a billion rows of data in just a few clicks. Due to its appeal and ease of use, Tableau is now used to present data at every meeting and discussion.
“We no longer make decisions based on instincts, and being data-driven is now part of the GOJEK DNA,” says Immanuel. “Without Tableau, we will not have grown as fast as we have.”
As Indonesia’s first billion-dollar ‘unicorn’, GOJEK has scaled its operations beyond home ground and across Southeast Asian markets – Vietnam, Thailand, Singapore and the Philippines.