Self-service analytics lets analysts focus on strategic services rather than reporting
In addition to supporting DNA’s business operations, Tableau has also helped the company achieve its goals of becoming a more data-driven company. In particular, the role of the IT team has shifted from a traditional report factory to preparing high-quality data sources and offering technical support and training.
“Before Tableau, a significant percentage of our analysts’ time went on creating and maintaining business reports that, whilst important, weren’t helping move the business forward,” says DNA Development Manager, Antero Kivi. “Now, employees can self-serve their own reporting and analytics needs through Tableau, which frees up our analysts to provide a much wider range of strategic services to the business.”
This shift to self-service analytics has also reduced the bottleneck effect that comes with relying on one team to create reports for the rest of the business, helping to improve overall operational efficiency and increasing speed to insight for everyone.
“Tableau’s intuitive user interface and visual nature means users can quickly get to grips with it, generating insights right away,” adds Antero. “Now, everyone can be a data expert.”