FAW-Volkswagen Automotive Co., ltd. ("FAW-Volkswagen")is a joint venture and a large passenger vehicle maker, owning 3 major brands: Volkswagen, Audi, and Jetta. After 30 years' development, FAW-Volkswagen now has production capacity in several major provinces and cities in China, with 6 saloon car factories, a powertrain business unit, and a stamping center. Noticing that accelerated digital transformation has became an inevitable trend in the post-covid times, FAW-Volkswagen accurately seized the emerging opportunity and decided that it should further open up and embrace changes in data utilization and data potential releasing. This is why the company introduced and encouraged use of Tableau to facilitate data-based communication and data-driven decision-making.
With Self-Help Data Analysis, Tableau Improves Productivity And Analysis Autonomy
Pushed by the wave of digital transformation, traditional industries represented by vehicle manufacturers are facing a landscape that changes quickly. They generate and come into contact with tons of data during operation and management. However, as automobile makers are generally running in the traditional way, their data assets are excluded from business conversion. With this background, digging out useful information from the data and empower added business value has become an important topic as for FAW-Volkswagen to maintain their core competitiveness.
FAW-Volkswagen realized that to maximize the value of data resource, automobile makers need the hand of a great business intelligence (BI) assistant. As a result, they introduced Tableau in 2015 and has been extending deployment and promoting adoption since 2018, under the support of DKM ECO, a Tableau distributor. Tableau was favored by FAW-Volkswagen for its ease of use and friendliness to beginners when they were choosing the right BI platform. Since Tableau is easy to use, they could analyze their data conveniently without having to recruit data professionals, and this advances digitalization of the company.
DMK served as a housekeeper during the process, providing tailored technical support and services, while making suggestions based on the current state, helping them to build up an internal community and service system.
Tableau is used by FAW-Volkswagen in marketing and sales of Audi, Volkswagen, and Jetta cars, to visualize daily work reports. Their people use Tableau to analyze sales data, so that they get and insight of monthly and quarterly sales, to figure out how to increase sales volume, save cost and improve productivity. Previously, 90% of FAW-Volkswagen workers use traditional data analysis methods, which required a lot of repeated operations and provided poor visualization. It was very difficult to improve efficiency. For example, analyzing data collected from training sessions required a whole week's work of 2 people. Using Tableau, each of them were able to save 2-3 days, reducing 50% of working hours.
Assisted by Tableau, FAW-Volkswagen's business workers could carry out self-help data analysis, allowing IT to focus on platform deployment and administration, instead of struggling with specific operations. The workers can get an insight of the business by understanding data and the information behind. With the capability to explore data, the company managed to optimize their workflow and free human resource, and now, their productivity and management are on a new level.
Help Employees to Develop A Data Analysis Mindset Based on Tableau, to Optimize the Production Process And Focus on Details During Implementation
Digital transformation evolves all respects of an enterprise, which means relying on a few data specialists is not enough. They need to help employees to build up a data analysis habitat, to get used to think about data, and to figure out solutions based on data. Tableau does not require data background and provides powerful visualization, which satisfies the company's rigid demand of urgent digital transformation. FAW-Volkswagen recognizes Tableau as an excellent data analysis platform, for it provides prospective modern BI analysis capabilities to facilitate digital transformation.
As a result, more and more FAW-Volkswagen employees started using Tableau for data analysis. Tableau inspires data-based thinking, so the employees are now making data-driven decisions everyday. The company managed to optimize workflow of the production units, assign production activities and focus on details, to improve productivity and empower digital transformation.