Building a data culture
Establishing Tableau as its analytics platform has allowed Emami to move towards a self-service model for analytics. Departments no longer need to wait ten days for month-end reports. Instead, they can simply click to refresh dashboards on the second day of each month. They also better appreciate the value of using data in their day-to-day decision making.
CRG supported Emami in advancing its use of analytics and building its data culture. "When we started with Tableau, there was some hesitancy about using a new platform, but CRG helped us engage people through workshops, which led to a steady stream of requests for dashboards and visualizations," Mukherjee.
Emami now has 150 employees using Tableau to visualize a wide range of performance metrics. These include product sales by region and by channel. Emami also has a brand heatmap that it can drill down into to understand which brands generate the most growth. These insights help the business make better decisions about where and how it sells products. For example, knowing which products are performing well in each region Emami can make data-driven recommendations to retailers on what they should purchase to sell in their stores. Emami can also pinpoint any loss of sales across regions by visualizing brand, product, and SKU data and using a decision tree for root cause analysis.