Solving business problems with data
Edge Digital collects up to five gigabytes of data every two weeks in the form of CSV files. The business receives this data from multiple sources, such as Google applications, iOS applications, and 50 advertisement publishers. The challenge? Employees needed to validate the data and effectively blend it for insightful analysis. To respond to clients’ needs, they also needed to be able to quickly understand the data and relay useful information in a timely manner. Edge Digital helps clients solve or avoid ad fraud issues that creep into the relatively new digital-advertising space. In this line of business, the company needs to be able to address serious compliance issues. Edge Digital uses data to quickly resolve issues, helping them stay successful and competitive in the industry. As a start-up with a very lean team, Edge Digital also had to constantly consider resource-allocation time, manpower, and costs to ensure they were staying efficient and productive. The team did not have the luxury of spending weeks looking for a solution to help their clients solve one problem. Additionally, the team also wanted to find a more effective way to present their findings to clients.