Tableau: Why did you decide to bring Tableau into BANDAI NAMCO Entertainment?
Hans Lui, Director, Applications & Operations: We're evangelizing the data-driven culture within the company so people can make decisions based on data instead of a gut feeling, right? I think that's something we're trying to promote within the company.
People should start looking into data that we have obtained from our games, from our users, from social network, from all the transactions that we have on hand.
Tableau: What sort of challenges have you had in the past and how is Tableau helping?
Hans: To be honest, we have more data than we can consume. So one thing we're trying to do is to educate our users to say, "Hey, this is a great, easy-to-use tool for you to get access to this information without too much of a hassle."
And we will try to help and build the dashboards for you guys at the beginning. But we'll empower you to do more and train you guys to do more on your own when you ask those business questions.
Tableau: How does implementing this type of self-service approach to data help?
Hans: We have this theory about data ownership. A lot of time, the users maybe own the business process, but they don't quite own the data. All the data still resides in the IS and the IT department.
What we're trying to do is make the business owner own the process and the data at the same time. So when they need the information, they don't have to come to us. There's no time lag in terms of getting their data analysis done. They can just go right on to the tools and allow them to get the info immediately.
We're trying to educate our users: Don't rely on your IT too much, you know, to provide the report. You should be the one owning the information and analyze it. Because when you own it, you kind of have a sense of what this data is. You kind of ‘feel’ the data, right?
That's one of the key elements why we picked Tableau in this case. So we're trying to liberate the data so that the users can use it on their own. Of course, we still provide the support if they don't see the data they need.
Tableau: What benefit does that offer your IT team?
Hans: This way, my manpower can be more focused on providing the support rather than be the report creator within the company. But more like we call it 'data provider' in the company so that people can say, "Hey, here's a Tableau tool, data's in there already, use it."