As the largest pharmacy retailer in Sweden, Apoteket has a wide range of data involving partners, promotional activities, and sales analysis. But the company didn’t have a standard platform for data analysis—leading to missed opportunities and insights.
“The more we looked, the more we found instances of important data being stored at a local level, rendering it useless to the wider company,” explains Mats Malhammer, Business Intelligence Architect. “Not only was this hindering the day-to-day activity of numerous teams within the company, it meant important decisions were being made without all of the pertinent information to hand.”
Mats started to investigate the issue and determined the need for a analytic self-service business intelligence (BI) tool.
For example, Mats witnessed that several members of Apoteket’s business control team kept research data on their individual desktops or in local networks, which was only accessible to a handful of individuals—leading to siloed information and potential for costly errors, such as not being able to compare and group data according to business requirements.
After an extensive evaluation of Tableau Desktop, Microsoft Power BI, and Qlik, Mats chose Tableau for several factors including scalability, ease of use, and analytical depth.
Initial installation was provided by local reseller Advectas, who not only helped on board the team at Apoteket, but helped them answer the relevant questions of their data, through Tableau.
To start, the team acquired five Tableau Desktop licenses—three within the business intelligence team and two within the business control team in charge of store performance. They also secured 37 Tableau Server interactor licenses to encourage company-wide collaboration, particularly across sales and marketing.