Tableau: How has Tableau changed the way you work?
Rommel: What would have taken me five hours to do, I can do in one with Tableau. It’s probably greater to be honest with you. It allows me to be more exploratory; to be able to ask questions if not this, then that. Before, I had to lead with a question and then all my time was spent answering that question, and then if it was right or wrong, then ask another question. It’s just speed to answers or speed to insight, that's what has really helped me professionally and personally with Tableau.
Danielle: Tableau puts a powerful tool in the hands of people that need to perform analytics to answer questions— and also build prototypes. With the dashboard capabilities with Tableau, we're able to build dashboards on the fly to do the exploratory analytics and determine what data is worth being looked at.
Tableau: How does Tableau help you communicate insights across the organization?
Rommel: It’s not only, "how quickly can I arrive at an answer that I believe in?" but also, "how can I sell that to the rest of the organization?" The analysis is just the first step. But once I've got that, I've got to tell the story. Tableau helps me explain to leadership why based off of this insight, we're making a decision that will impact the organization. And that's cross-functional in any industry that you're a part of.
Tableau: Do you have an example of how visualizations helped you communicate better?
Danielle: We used the mapping functionality in Tableau to track our sales force calls by the zip code level. Our sales force was going out there making calls every day, but had no idea when they’d hit our region frequency. When you can put that in a meaningful map and show them the deficit in particular areas of doctors they may not be reaching—that was an ‘a-ha’ moment where they realized we weren't trying to slap them down and say you need to make more calls, but rather “Hey, look at this, here's a visualization that shows how you're managing your territory and what's going on in there.”
Tableau: What value has Tableau brought to Amylin?
Danielle: We have business users don't want to go through tons of data, but when you can get it in a format and create a dashboard and enable the flexibility to filter and change metrics with the parameters, then you can create dashboards that they find really useful. Tableau allows us from the analytics perspective to build dashboards based on what we feel that users will need, and it also gives them the ability to then go in and further mine down to their geographic granular level.
Rommel: Speed is the biggest change—because we can get through so much information to arrive at our answers or insights more quickly. Then Tableau gives us the ability to communicate effectively visually. It’s also helped get rid of the fear of looking at data. Resources are tight, time is tight and data can be complex. So when trying to answer a question, there's probably a hundred ways to answer it—but some of the questions that derive from those answers are just as important. Sometimes you've just got to let the data lead you instead of you leading the data. And Tableau allows you to load in as much data as possible, have fun with it and see where it takes you.