In an industry that moves as rapidly as telecommunications, AIS, which accounts for nearly half the market share in Thailand, has stayed ahead of the competition by relying on its ability to forecast trends.
Even then, static data that was used during meetings often hampered the group’s speed when it came to making decisions. For example, its Data Warehouse team used to take days to process the relevant information when top executives asked for business insights – a delay that cost the company to miss a few business opportunities.
And when available, the data was typically presented in a bland format that was tedious to go through. “Imagine the executives who had to read all 40 pages of a report before making a decision,” said Dr. Gwynponq.
The adoption of Tableau enabled the team to create and deliver interactive presentations, with data being visualized on a dashboard in a reader-friendly and digestible manner
“When executives want information, the team is now able to look for insights, and present and compare the performance of the products,” said Dr. Gwynponq. “That has resulted in much faster and effective decision-making.”