Bank Negara Indonesia consolidates data across 16 regional offices serving millions of customers worldwide


Increased speed to insight by at least 85%
Single source of truth across 16 regional offices
In-depth customer profiling for more strategic promotions

Bank Negara Indonesia (BNI) is a state-owned enterprise bank that conducts commercial and consumer banking services, with global offices in Singapore, Tokyo, London, New York City and more. Tableau plays an important role in their analytics, profiling and information delivery. The head office uses Tableau to disseminate information and reports to 16 regional offices, 200 branches and 1,000 sub-branches across Indonesia.

Assistant Vice President of BNI’s Information Delivery Group, Firman Taufik, shares how BNI uses Tableau to monitor financial performance on a regional and branch level, as well as customer activities such as opening and closing of accounts, or their usage of Internet and mobile banking services. By monitoring these activities and profiling customers with Tableau, BNI can plan more targeted promotions to improve acquisition and retention.

Tableau helped the head office consolidate a single source of truth and get a bird’s eye view across all 16 regional offices and 200 branches and 1,000 sub-branches across Indonesia.

Single source of truth boosts accuracy and depth of data

For the past five years, BNI has been on a journey moving from traditional to modern analytics with Tableau as their visual reporting and analytics tool, growing the number of Tableau users by more than tenfold. Tech consulting company Cybertrend partnered BNI and provided close support in their initial stages of planning and Tableau implementation.

With 40,000 employees serving millions of customers worldwide, BNI was working with big data of 30 terabytes and growing, without a central depository that management at all levels could refer to. Before Tableau, managers had to rely on reports issued from the head office, which were only summaries of data that lacked detail. For example, data on account openings did not include the names and demographic information of customers, so it was very difficult to track progress and targets, or make strategic decisions based on insights.

Tableau helped BNI's head office consolidate a single source of truth and get a bird’s eye view across all offices and branches, with the ability to drill down and analyse data at different levels of the business. Up to 250 workbooks and 750 views have been created in Tableau, used daily by managers across the country to monitor branch performance and motivate their employees to hit targets. With more transparency and access to accurate and in-depth insights, it is easier to execute management decisions and strategy effectively on the ground.

Tableau improved the company’s productivity by increasing speed to insight from one week to one day. Previously our reports had to be done by scripting, but Tableau is very easy so even our non-technical users can use it to visualise and analyse data.

Ease of use increases speed to insight by 85 percent

Tableau has also improved the company’s productivity by increasing speed to insight from one week to one day. As compared to previously when reports were done using Excel and SQL which required programming expertise and took up to one week, Tableau has enabled non-technical users to do analysis intuitively with the drag-and-drop functions. Directors and branch managers also like the convenience of accessing Tableau dashboards on the go via mobile, allowing them to ask and answer questions during meetings.

In the future, we hope to create a self-service data-driven culture so that our users get addicted to the power of having data in their hands.

Getting users “addicted” to the power of data

Moving forward, BNI plans to build self-service analytics capabilities across the enterprise by training more “Tableau Champions” across different divisions, eventually expanding Tableau’s data exploration capabilities to all regional branches and front-line managers to elevate the quality and efficiency of BNI’s work as a banking enterprise.

“In the future, we hope to create a self-service data-driven culture so that our users get addicted to the power of having data in their hands,” shares Firman.


Cybertrend helps to bring data science into the heart of day-to-day industries’ business. They combine domain knowledge with specialist technical skills to deliver high-impact analysis using data insights, predictive models and data-centric business advice.

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