Whitepaper

Maximizing the Value of Analytics and Big Data

Author
David White, Senior Research Analyst, The Aberdeen Group

As prior Aberdeen research has shown managing growing volumes, speed and complexity of data is challenge enough. But, once you have corralled your data, how do you get value from it?

This paper reviews how top performing organizations use analytics and big data. The research shows that organizations working with big data are pursuing self-service analytics, while bringing advanced data management technologies to bear. In addition, organizations that are following best practices for big data analytics are able to meet business demands for data access 32% more often than those that do not.

This research report is based on two sets of data; first, data on the use of management of big data gathered during January 2012, and second, data on the use of Business Intelligence (BI) collected in April 2012.

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About The Author

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David White

Senior Research Analyst, The Aberdeen Group

David White is a Senior Analyst in the business intelligence research practice. Choosing the right product or solution is important, but many other factors are also crucial for a successful BI project. With this is mind, David uses his 20 years of experience with many industries to research the art and science of getting the right information, to the right people, at the right time. His research, based on data collected from technology users, demonstrates how analytics can be used to help tackle business problems. The research also provides best practices that all companies can use to maximize the value of their investments in integration, data warehousing, and business intelligence. In addition, David’s in-depth experience and research data is used by software vendors to help shape and direct market strategy.