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The highly regarded Gartner Magic Quadrant for Business Intelligence Platforms report is based on Gartner’s detailed customer surveys, interviews and analysis. Tableau and other industry observers believe that many organizations will only consider software vendors that appear on the Magic Quadrant. Access your complimentary copy of the Magic Quadrant report:
In the 2012 Gartner Magic Quadrant report, Garner positioned Tableau as a "Challenger" which is based on "Ability to Execute" and "Completeness of Vision."
“In 2011, business users continued to exert significant influence over BI decisions, often choosing data discovery products in addition to/as alternatives to traditional BI tools. An avalanche of new use cases, content types and interaction models expands the scope for tomorrow's BI platforms.”
“Differences between Business Users and IT in how they drive product preferences: The crux of the conflict remains the same as last year: business users demand easy to use, flexible products that put analytic power into their own hands, against IT's desire to maintain standards and create a supportable BI environment with predictable performance and quality data."
Tableau’s products address these trends head-on. Tableau is easy to use and fast to deploy business intelligence software that virtually anyone can use. Tableau plugs into existing IT environments yet gives business users complete flexibility to discover patterns and trends in their data. People easily create and share reports, dashboards and visualizations all within the dictates and protocols of IT. Tableau content is even automatically optimized for mobile users. Virtually every data source is supported – including new technologies like Hadoop. Decision making is faster and easier. Complexity is reduced. Fast ROI is achieved.
At the end of March 2011, Gartner released two of the detailed reports supporting its 2011 Magic Quadrant analysis which placed Tableau in the Challenger quadrant.
The links below will take you to complimentary copies of the reports.