In data visualization, we map data values and relationships onto visual dimensions to create a graphical representation for exploration and analysis. How can we best use the power of the human visual system to make these values and relationships clear? Using examples from information design, cartography and data graphics, we will demonstrate how insights from research in color perception, perceptual organization and visual attention have helped define best practices for visual analysis.
You will learn how to utilize a few perceptual and cognitive building blocks that can inform a wide variety of visualization choices, and to demonstrate how these influenced the design of the Tableau product.
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