Transforming Marketing Into a Data-Driven, Analytics Culture with Alteryx and Tableau

In this session, Ted and Suresh will introduce you to Alteryx before handing over to Jason for a detailed look at how JPMorgan Chase is leveraging Alteryx to break down their organizational silos in order to unify disparate marketing data sources and deliver comprehensive insights on customers and campaign performance to business leaders via Tableau.

Featured speakers: 

Jason Mack

Vice President Customer & Marketing Analytics at JPMorgan Chase

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