On-Demand Webinar

Finance Transformation Series - Part 1

Finance. Re-imagined.

Digital transformation is fuelled by data-driven insight, however 53% of CFOs believe finance decisions are most often a reactive response. With responsibility for the whole enterprise, the CFO is uniquely positioned to steer business with a sound data strategy. In fact 77% are already exploring disruptive technologies to make it happen. And, more than 75% say change MUST be rapid and drastic. This is a pivotable time for CFOs and the finance function and, in the 6th iteration of The CFO Reimagined, Accenture has uncovered that this is the most dramatic shift to the CFO agenda and the role of the finance function that we’ve seen.

This shift is characterised by 3 key themes:

1. Digitising Finance and harnessing the power of data

2. Leading the enterprise through digital transformation

3. Developing future finance talent

Watch this on demand webinar to hear how CFOs and Finance Leaders are transforming their business to tap into the digital opportunity, and delve into WHY these 3 imperatives are crucial and HOW you can harness the power of data to enable business strategy.

Register Now for Part 2 of this series! 



About the speakers


Mike Crook

Director, Finance Data Office at Salesforce

Mike spent four years as a developer supporting financial & management systems before moving into a number of different IT management roles. In 2001, he moved into his first “data analytics” role and luckily discovered Tableau Desktop in 2007. This discovery changed his career. Mike joined Tableau as the first IT Finance Manager in late 2011 and in 2015, he took on a new role as the senior manager of analytics to enable everyone at Tableau to use Tableau. Now he is the Director of the Finance Data Office at Salesforce where he drives the data strategy, governance, and analytics for Finance across Salesforce and all of its companies (including Tableau).


Matthew Cain

Senior manager Finance and Enterprise Performance, Accenture Strategy

A Certified finance professional, within Accenture Strategy Digital Finance and Corporate Performance & Analytics practice, Matthew has 15+ years proven experience working with Fortune 500 companies around the world, turning complex business needs into clear strategic deliverables.
Grounded in Digital Finance Transformation, Process Improvement, and Enterprise Governance to support clients' needs in financial close, consolidation, budget, rolling forecast, operational planning, along with financial and statutory reporting processes, Matthew has experience with C-Suite Executives in strategic design, Sustaining Organisation, and global EPM system implementations.


Rebecca Scarlett

Principal Consultant

Rebecca has over 15 years experience partnering with some of Australia's largest enterprise companies to help them realise their digital transformation goals. Rebecca believes that the journey to enabling data-driven decision making starts with a culture of putting data into the hands of everyone.

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