Leveraging Analytics for Better Search Marketing Performance
Many of us rely on Google Analytics (GA) and AdWords. Those wonderful tools let us track spend, visitors, clicks, content, traffic sources, campaign performance and more all for free.
While Google has many packaged reports and the ability to create additional reports, they are not meant for in-depth analysis. What if you want to mash up your GA or AdWords data with other data? What if you simply want to connect to GA and explore the data? What are you missing?
Attend this session and learn how to:
- Build visual and interactive reports as opposed to data tables and typical Excel charts
- Leverage best practices for working with web analytics and search campaign data
- Combine multiple data sources for a true 360 view of your organic and paid search marketing efforts
Watch other Marketing Analytics on-demand webinars here.