Healthcare payer strategies to attract new customers
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The Medicare Annual Election Period (AEP), which runs from October 15 to December 7 each year, presents a promising opportunity for healthcare payers, as it is anticipated to add over four million customers in the next four years.
In this webinar, learn how self-service visual analytics coupled with machine learning algorithms and publicly available data from the CMS, are helping healthcare payers forecast in-market performance within five business days from release of plans. These data-fueled insights empower analysts and decision makers to align their marketing strategy with the reality of the marketplace, and maximize potential revenue from these opportunities.
Attend this live webinar to understand:
- The challenges and opportunities of the Medicare Annual Election Period (AEP) for healthcare payers
- How publicly available data can be leveraged to devise competitive marketing strategies and products
- Ways to enable flexible, data-influenced strategies to win in a competitive and rapidly changing market