Gaining an advantage with data in a competitive CPG market
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In today’s hyper-connected world, brand experiences and conversations continue to persist on social, ecommerce and third-party websites. With massive amounts of data to analyze, how can marketers, advertisers, and brand managers deliver the right products and messaging in an efficient and time-sensitive manner without getting lost in all the data?
Slalom has helped clients solve such problems using the power of analytics. Slalom has developed a Consumer Insights framework that allows CPG companies to convert online data to actionable insights.
View this webinar and you’ll:
- Get an overview of the data landscape and some common challenges CPG companies face.
- Hear from Grace Preyapongpisan, VP, Business Intelligence at Meredith Digital, on how they leverage their rich consumer database to get actionable insights.
- Learn about Slalom's “Consumer Insight” framework which provides a data-driven, scalable and structured approach that helps leverage your first-party, second-party and third-party data. It then uses Tableau as the analytics platform to identify insights easily and to connect the dots into a compelling brand story.
- Discover how you can use your data to influence brand, marketing and sales strategy and in turn increase consumer engagement.
Contact Amer Numan at Slalom
Contact Grace Preyapongpisan at Meredith Digital