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Marketing accountability has emerged as a CEO level issue in a rapidly changing marketplace where intangible assets make up 84% of shareholder value – and brand equity, customer relationships, organic growth rates and innovation increasingly drive stock price. New research from the Forbes CMO Practice reveals that marketing contributes more value to the enterprise than ever, despite increasing pressure to demonstrate the financial contribution of rising ($1 trillion) investments in marketing assets, media and technology in terms of growing sales, profits and enterprise value.
In this webinar, Tableau CMO Elissa Fink hosts Bruce Rogers and the research team from the Forbes CMO Practice to discuss the six specific ways progressive CMOs are generating more growth, profits, and enterprise value from their marketing strategies and investments. This webinar will teach you:
How CMOs are partnering with the executive leadership team to agree upon and execute strategies that build shareholder value;
Be sure to download the Forbes CMO Practice Marketing Accountability Report.
Check out the rest of the Data-Driven Marketing webinar series.