As New Relic grew from a startup into an enterprise, the demands on its marketing analysts increased. To respond, the company turned to Tableau. The analytics platform now provides New Relic’s marketing leaders with up-to-date information, accessible customer insights, and impactful visual stories.
In this webinar, Maria Stopak, New Relic’s senior manager of marketing analytics, and Josh Stabinsky, marketing data analyst, will show how they use Tableau to fuel the company’s data-driven marketing, including how they:
- Assess how their marketing personas interact with their brand
- Analyze the strengths and weaknesses of their product marketing
- Visualize their conversions with a more actionable marketing funnel
Check out the rest of the Data-Driven Marketing webinar series.