On-Demand Webinar

Analyze This: How the Ad Council uses Tableau to drive social impact

Did you know 1 in 6 children don’t know where they will get their next meal? Or that over 115 people in the US die each day from an opioid overdose? Or even that discrimination against LGBT Americans is still legal in 31 states? For nearly 75 years, the Ad Council has been dedicated to stimulating awareness and action on these and many other significant public issues through multi-platform communications programs.

In this session, we will discuss:

  • Why the Ad Council selected Tableau as its data visualization tool
  • Our experience around implementation and adoption of Tableau using one of their premier partners, USEReady
  • The process around designing, developing and evolving dashboards to highlight campaign performance
  • How Tableau fits into our roadmap to Analytics 3.0

You have likely been to many sessions on how big data and Tableau can be used to increase profits. Attend this session to learn how they are used to make the world better.

See more customer use cases in our Modify your marketing analytics webinar series.

About the speakers

Anne Deo

Senior Vice President of Analytics, Ad Council

USEReady – Helping You Succeed with Data

USEReady is a leading provider of business analytics, data management and BI consulting services. They relentlessly strive towards value-driven innovation and digital transformation, and that coupled with their deep domain and technology expertise, rich talent pool, strong focus on operational excellence, and absolute customer fanaticism, enables them to help their customers differentiate in the market. They have proven track record of success in versatile domains such as banking, capital markets, asset management, insurance, healthcare, pharma, media, retail, etc. Consistently winning Tableau’s Service Partner of the Year award is a testimony to their performance. Read more

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