On-Demand Webinar

Analyze This: How the Ad Council uses Tableau to drive social impact

Did you know 1 in 6 children don’t know where they will get their next meal? Or that over 115 people in the US die each day from an opioid overdose? Or even that discrimination against LGBT Americans is still legal in 31 states? For nearly 75 years, the Ad Council has been dedicated to stimulating awareness and action on these and many other significant public issues through multi-platform communications programs.

In this session, we will discuss:

  • Why the Ad Council selected Tableau as its data visualization tool
  • Our experience around implementation and adoption of Tableau using one of their premier partners, USEReady
  • The process around designing, developing and evolving dashboards to highlight campaign performance
  • How Tableau fits into our roadmap to Analytics 3.0

You have likely been to many sessions on how big data and Tableau can be used to increase profits. Attend this session to learn how they are used to make the world better.

See more customer use cases in our Modify your marketing analytics webinar series.

About the speaker

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Anne Deo

Senior Vice President of Analytics, Ad Council

Anne is the SVP of Analytics for The Advertising Council. Anne oversees a team that provides BI solutions and analytics expertise throughout the organization. She also leads the tracking and reporting of all donated, earned, shared and owned media for the organizations 40+ public service advertising campaigns. Ms. Deo has over 15 years of media and analytics experience. Prior to joining the Ad Council in 2002, Ms. Deo worked at Bates USA and Condé Nast.

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