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Look at a map, and you know it’s all about location, location, location. Whether for real estate or for retail, location can make it or break it for your business, and leaders need to understand how location plays into performance. While most analytical software packages do not offer effective geospatial analysis capabilities, most geographic information systems (GIS) packages are too complex and too focused on geography to be useful to the everyday business analyst. This paper describes the importance of integrating geospatial analysis into your data analysis and the major geospatial analytical capabilities to look for in your mapping software.
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