Whitepaper

Designing Great Visual Communications

Authors: 

Effective communication is the essence of good marketing.

This paper examines how to explain data in a compelling way by looking at the history of visual representation, from early cave drawings through the computer revolution. You’ll study pioneers who helped to revolutionize visual communication techniques. You’ll read about the power (and limits) of human perception, and how we can use data to tell stories – much like those of the earliest cave drawings.

In this whitepaper you'll learn:

  • The different styles of visual communication
  • Barriers to making effective visuals
  • Methods we use to overcome those barriers

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About the authors

Jock D. Mackinlay, Director, Visual Analysis, Tableau Software

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