Working to deliver value “from the word go”
Pulse Mining selected 12-year BI veteran, Rob Parvin, to head up its new analytics and reporting team. Rob’s challenge was to develop a BI strategy and supporting technology that could deliver analytics to new and existing customers. The new solution had to be compatible with Pulse Mining’s existing technology yet able to deliver the agility and functionality customers expect in a leading BI offering.
“Many of Pulse Mining’s customers store data in Excel spreadsheets and had developed their own means of extracting essential information, but they were arduous and time consuming,” said Rob Parvin, founding V&A Manager, Pulse Mining.
For example, one of Pulse Mining’s customers had an employee whose job was solely focused on managing production data and determining the value and quantity of coal being produced on a daily basis.
Pulse Mining needed to present something compelling to demonstrate why customers should change the way they’ve worked for many years.
“Our objective was to create a solution that saved our customers time, was cost-effective, and delivered value from the word go,” says Parvin. “To be competitive we needed to deliver agile reporting, quick-fire creation of visualisations and analytics capabilities. The technology also had to be simple to use and empower employees to obtain insights from the data they had collected.”
Several clients showed interest in obtaining an analytics solution that could give them insights that had previously eluded them. Pulse Mining set out to develop the right offering.
Building a mining-specific analytics product
Parvin evaluated a number of analytics solutions to identify the best BI technologies to integrate into Pulse Mining’s offering. He was impressed with Tableau’s ease of use and agility. Parvin also recognised that Pulse Mining could add value to their analytics by offering consulting services to help customers make the most of their data.
Parvin’s team required no training to use Tableau; their expertise combined with Tableau’s usability meant they could launch straight into developing their analytics solution.
Pulse Mining’s new tactical BI offering is built on technology from Tableau and Tableau partner, Birst. The team created a set of ‘plug-and-play’ analytics products made for the mining industry that could deliver data visualisations from different areas of the business into a central hub.
“Since we’ve pre-created the design and data modelling, we now offer our customers a set of mining specific analytics,” said Parvin. “Our customers can quickly and easily get insights using these templates and then create visualisations using Tableau. Once they have it, they can’t live without it.”
Due to its compatibility with a variety of back-end data systems and unstructured data sources, Tableau is a strong component of the Pulse Mining BI offering. Pulse Mining has a breadth of customer data sources and Tableau is versatile enough to be utilised across all its customers.
“Our aim is to make it very easy for our customers to plug a product in, get the data flowing and create visualisations to help them monitor mine performance,” said Parvin. “The longer it takes to roll out a BI solution, the more data builds up and waits to be analysed. By creating a simple and fast solution, our customers can get answers to the questions they’ve been asking for years.”
Pulse Mining used Tableau on top of a data source created from a combination of custom Excel macros and connectors into established operational systems. From this they could then present solid examples of what the technology was capable of.