Where oil once dominated the global economy, data is king today. But Tibadee believes that like oil, data is useless “unless processed and used appropriately”.
Faced with vast amounts of data to mine and transform into impactful insights, True Digital needed a way to communicate complex datasets and insights to clients in an accessible manner. “Imagine how difficult it would be to try to explain how logarithmic-based propensity model coefficients relate to marketing investment decisions. It’s not easy,” he said.
With Tableau, complex insights became a thing of the past. The software’s visualization tool represented data in interactive, simple-to-understand graphs and charts that were, at the same time, “beautiful and visually appealing”, often leaving clients in awe.
Tibadee also encouraged clients to adopt Tableau to drive digital transformation within their organizations.
“Over time, our clients also picked up basic analytics functions on Tableau because it is so easy to use,” he said. “We want to create long-term value for our clients. Instead of giving them a fish each day, we hope we can eventually teach them the skill of fishing for insights in the sea of data.”