It’s imperative that financial services institutions have a solid analytics infrastructure that can handle data and automation at scale. With Tableau, any business team can use visual analytics to ask additional questions and fully explore the data, instead of merely crunching the numbers.
Customers expect banks to connect all the dots and deliver omni-channel experiences that are seamless, personalized, and insightful. Whether customers visit branch locations or engage on mobile apps, it’s essential that at enterprise level, a bank fully understands, anticipates, and serves their needs.
OTP Bank overcame the challenges embedded in the concept of big data manipulation by using Tableau, which provided them with a real-time, dynamic self-service visual analytics platform.
The management team decided in January 2020 to implement Tableau with the help of data specialists from btProvider. After only 6 months, in June 2020 the deployment extended within the organisation.
“btProvider specialists managed in a short period to create and automate a dashboard that we are following on a monthly basis and now, with zero coding skills I can personalise these reports and follow up with more than 100 KPIs for our transformational program in OTP Bank,” says Bogdan Chiriac, Portfolio Manager at OTP Bank.
In the above mentioned example, 6 people were working on approximately 100 KPIs on a monthly basis: dragging things into PowerPoint, crunching the data and trying to understand it. After implementing Tableau, just one 1 person now spends a maximum of 2-3 hours per month, doing all 100 KPIs, which are easy to access and understand, as well as extremely useful for those who access them.
Before using Tableau, most of the reports delivered by the bank’s departments, as well as the data processing required to produce these reports, were done manually. This took exponentially longer to create these reports and there was an increased focus on the actual delivery, rather than spending time on actually analysing and explaining the results and subsequently taking timely and appropriate actions and making decisions.
So far, 169 people in OTP Bank Romania use Tableau, and above 120 are working in various branches and the other users operate at the OTPs headquarters, as the initial push was to service the areas with the highest informational gap.