In this video, Filip Dousek, Business Analytics Lead at Mibcon speaks about his experience sharing Tableau with customers.
Customers realize that they can connect to systems like SAP BW in seconds. Even better, they can replace noisy reports with rich, interactive visualizations and immediately find business stories from gigabytes of data.
Tableau: What is the end goal when you start working with customers?
Filip Dousek, Business Analytics Lead: The end product of our work with Tableau is typically some improvement in performance of our clients. That is pretty much what we're looking for in the data and why we are doing visualizations, because they can improve the performance of a company.
Tableau: And what sort of client data are you usually looking at?
Filip: Typically our customers have some ERP systems. This might be SAP, this might be other systems. And we're giving them some further insights into their data using Tableau.
So the typical customer using a traditional BI tool would have a set of reports, and maybe there are several hundred reports in a given company. And they are 95 percent noise. So when somebody is using these standard reports, you always will be looking every week at the same reports, and trying to look for some insight, trying to see whether something has changed from the last week, from the last month.
Tableau: And how is it different with Tableau?
Filip: Now when we come into the company with Tableau, we actually make sense of the data. There's a lot of data, a lot of different reports, and we really look for what is important, what are the business stories present in the data? And Tableau helps us visualize these business stories to pull just the important meaning out of gigabytes of data.
Tableau: What reactions are you seeing from your customers?
Filip: What I can see very clearly in the discussions that we have with our customers on the board level is that there is a change of mindset often happening during these discussions over our visualizations. It could be a new view of who their customers are. It could be a different perspective on what they are actually selling.
So the result of mine may be one week, two weeks, three weeks of working with data in Tableau would be two or three slides that really shows something important for the company that it can take action on.