Better negotiation position and more flexibility from new insights
With the introduction of a comprehensive data warehouse with Tableau as the front end, Hoy AG has come a step closer to its first major goal - extensive reporting automation. Now it is a matter of gaining new insights from the data important to the business. They want to better understand what people are working on, and how or where they end up losing or winning money,.
For example, they’ve started to compare the performance of different publishers at a fair level. Already, the company has identified and admonished publishers who, by delaying the campaign launches, regularly disregarded advertisers' plans and thus jeopardized their success.
The company's flexibility has also increased due to the faster acquisition of knowledge. Report Moritz: “Today, we generally see problems much earlier. If something doesn't work, we can react much faster. In the past, this was not possible due to the long delay in reporting.”
Finally, individual employees benefit from having better and more information in the form of more autonomy thanks to Tableau. People are able to make their own decisions based on dashboards because they know the data is correct. This is something we really promote in our company,” summarized Moritz.