Gulliver International shares accurate data across departments with Tableau



Gulliver International operates a network of automobile businesses, overseeing the sale and export of secondhand vehicles. Before Tableau, data was stored and analyzed in Access, Excel, and PowerPoint. Employees didn’t have an effective way to share data between departments, limiting collaboration. To maximize efficiency, the corporate planning team offered Tableau as a solution.

Gulliver International first adopted Tableau in the IT and business departments. They quickly realized that they could centralize data sources to create a single source of truth. Today, they share data with the whole organization over Tableau Server—and other departments are catching on. Members from the Digital Marketing team discovered that they could even use Tableau to discover prospective customers, advancing the business.

In the near future, Mr. Mitsuda from the Corporate Planning Division expects that other departments will experience a similar workflow change. In the future, he says that he would like to make Tableau a “basic skillset” for employees.


Tableau: Was there a particular problem you were facing?
Yasuo Kojiro, IT Team: The great part about using Tableau is that we can see data from the entire company. We used to analyze data in each department, but we could never see data cross-sectionally. With this BI tool Tableau, we are getting a new vision of the data.

Our business users used to store and analyze their data using MS Office products such as Access, Excel, and PowerPoint. There were so many different databases, and users analyzed their data in different manners they liked. That was one of the challenges our IT department had.

Tableau: How did your implementation start?
Masato Mitsuda, Corporate Planning Division: Our IT department introduced Tableau to us first. We thought it was just the right solution to solve our problems we had.

The great part about using Tableau is that we can see data from the entire company. We used to analyze data in each department, but we could never see data cross-sectionally. With Tableau, we are getting a new vision of the data.

Mr. Kojiro: As IT, our mission is to provide our users with accurate data. So I had to check our data with our Planning department. IT didn’t take all the lead in bringing Tableau to our company.

Tableau: Tell us more about Gulliver International.
Mr. Mitsuda: Our company started our business as a buyer of used cars, and is now expanding our business to new business including sales and overseas businesses. I am responsible for business development planning and budget management.

Tableau: How do you use Tableau?
Mr. Mitsuda: Members from our Digital Marketing team and 3D room, which I am managing, are using Tableau. We use Tableau to visualize data of each department to create a report. We also use Tableau to discover prospective customers.

Tableau: What are the most important benefits for you from Tableau Server?
Mr. Kojiro: There are two benefits in using Tableau Server. The first one is that we can see data through a web browser even when the data is stored in our antiquated system.

The second is that all the data sources can be centralized in Tableau Server. The results that differed depending on users will be consistent with Tableau Server.

Tableau: How has Tableau changed things?
Mr. Mitsuda: I used to use Access and Excel to analyze data and PowerPoint to share, but Tableau changed it completely. I expect other members to experience the same change, and this will hopefully lead to bring a change to the way we work across the company.

Tableau: What’s next for your company and Tableau?
Mr. Mitsuda: In the future, we would like to expand the use of Tableau in our company as a basic skillset for a certain level of the staff.

You might also be interested in...