Data ‘democratized’: employees increasingly self-serving their business intelligence needs
Tableau’s ease of use and powerful visualizations are encouraging more and more teams within the Box Plus Network to start self-serving their business intelligence needs.
“In most organizations, data intelligence is seen as a task reserved for the Research team due to its complicated nature,” says Michael. “In the past, we were the same, but now we’re finding that once people have been introduced to Tableau and what it can do, they are showing more interest in trying to use it themselves.”
Michael attributes much of this positive cultural shift to the fact that the Box Plus Network Managing Director, Matt Rennie, is himself an avid user of Tableau.
“Having worked with Tableau before in previous organizations, Matt knew what an asset it could be to the Box Plus Network and he was instrumental in its adoption,” says Michael. “Such positive reinforcement from the very top has played a big part in how quickly it’s been adopted at every level of the company.”
Over half of all staff at the Box Plus Network now interact with Tableau on a regular basis, with many more undergoing training. Michael cites the Music team as a great example of self-service analytics now taking place within the company.
“In the past, the team would ask for data reports that they could use in a pitch with industry music labels. We would then need to extract the data, process it, clean it, analyze it and finally, copy/paste the visuals into PowerPoint. Now, the reports are in dashboards in the cloud, meaning they can log in and access all the up-to-date information they need via Tableau Online whilst in the meeting. If the labels need different info, then we’ve set up the dashboards with filters to change the parameters, meaning no more ‘Let us get back to you on that’”