PUBG leads the E-Sports industry by providing gamers around the world with on/offline gaming events and new content. PUBG introduced Tableau’s analytics platform to make quick, accurate decisions based on vast business and marketing data.
The first thing 80% of business and marketing team members do at work is opening the Tableau dashboard, which shows Key Performance Indicators (KPI) such as sales and profits up to the date. Through this, employees are able to find regional differences in KPI and research varied correlations between their rise and fall. Tableau supports not only raw data, but also ad-hoc analytic tools to quickly review why some patterns might appear.
Minsu Jang, general manager at PUBG, said “it was difficult to keep track of a game launched on a global scale with basic queries and spreadsheets. But with Tableau, we are able to receive daily updates on sales, profit, game, and user insights, run ad-hoc analytics, and make prompt decisions on a global scale.”
Furthermore, with Tableau’s educational resources and intuitive UI, PUBG was able to easily expand Tableau platform within the organization. Siyoon Lee, data analyst at PUBG, said “Tableau provides online and offline training for new users to quickly learn how to use the program. Furthermore, the simple UI meant anyone could easily analyze and visually understand the data.”