Consumer satisfaction is an important aspect of any business and in this case, Tableau resonated with NS BlueScope where there is a huge amount of data sitting in multiple different sources. There was no single resource to view or interact with this data. Tableau was the answer for this problem as it allowed for an ease in data consolidation and integrating the data into an easily accessible platform. This consolidation of data prevented inconsistencies and inconveniences that arose due to data duplication, a process that significantly impairs decision-making. In addition, the adoption of Tableau in NS BlueScope allowed it to have a single point of truth within the business with the tool’s ability to structure information models and relevant schemata in a way that the data is not duplicated.
One of the key benefits that NS BlueScope saw with Tableau was the significant reduction in man-hours; NS BlueScope was able to register 36% savings in analysis time. Time and money have an intricate relationship in which the two complement each other; in this case, the savings in man-hours meant that more time could be invested in data insights, trends & decision making. Besides that, the adoption and utilization of Tableau services saw significant improvements in decision-making processes in that NS BlueScope was able to get more insight from deeper data analysis. The positive impacts of the analysis are exemplified by the ease in data manipulation, which buttresses the consumers’ statement, that what you make of a tool is what matters in a business setting. Another benefit to the business is that the Tableaus products are user-friendly and intuitive; consequently, there was no need for intensive training among NS BlueScope employees on the use of its dashboards.
Across the NS BlueScope business, Tableau has helped to shape the many aspects of the decision-making process and allowed different stakeholders within the business from the senior management to junior employees to consume and interact with this data. Although a lower touch of Tableau among the senior management, these dashboards are utilized during the annual general meetings or during midyear meetings where they rely on its data to make critical decisions. Nonetheless, the other employees across the multiple departments such as the procurement, supply chain management, finance, marketing and budgeting in NS BlueScope use it on a nearly daily basis. An example of the marketing team on how they intend to use Tableau in future will be to monitor consumer behaviours, preferences and purchase history.