Creating a clear understanding of the customer can feel messy. Volumes of data from your website, social media, email campaigns, and beyond can feel like a lot to unpack. So how can you take all this data to create targeted content, segmentation, and personalization? Sasha Bartashnik leads a team of analysts and data scientists at the fast growing e-commerce retailer Zulily, and has found effective ways to dig through the data to answer important business questions from executives such as:
- How is the business performing today, hour by hour?
- How can we detect and predict our high value customers?
- When is the customer expected to make their next purchase? To fall off?
- How can we use customer surveys to improve our customer experience?
Watch this on-demand webinar to learn how to connect to your data, what to do with it, and how to optimize it to grow your brand.