Live Webinar

Using Data Strategically - UMUC Advancement’s Success Story

We're sorry, this event has ended.

University of Maryland University College’s advancement office wanted to be able to use their data more strategically, to do things like build a first-time donor predictive model, explore gift sizes and develop advanced campaign reporting. They also wanted more of a self-service system, so reporting would no longer be limited to technical developers.

Join us for a webinar and learn how they created a data infrastructure with the capability to do just this. They’ll share the process for setting up the infrastructure, their critical partners, lessons learned, and how they are now able to use advanced analytics techniques to see donor predictions, track fundraising results, and more.

If you are trying to ask and answer any of the following questions and concerns as part of your role, this webinar is for you:

  • How can my advancement office answer strategic questions using advanced analytics?
  • What considerations are there in implementing a data infrastructure to do this?
  • How can I become less reliant on technical developers and create a self-service system?

About the speakers

Dr. Abhi Subedi CNM, CEM

Sr. Strategic Advancement Analyst, Office of Institutional Advancement, UMUC

Danielle Veness

Assistant Director of Annual Giving, Office of Institutional Advancement, UMUC

You might also be interested in...