The amount of data we have access to continues to grow exponentially, and it can be an overwhelming process to figure out what to do with it. Claire and Rachel from the digital marketing and measurement firm, Ovative/group, are joining us to share how they use predictive dashboards to make informed business decisions. Using Tableau, R, and Google BigQuery, they built a custom A/B testing calculator to predict how their client's online presence was affecting in-store sales.
Watch this on-demand webinar to learn about:
- Site optimization and A/B testing
- Proxy-metrics and the six key onsite actions users are taking
- Harnessing the power of retail data with Google BigQuery and R
- Unlocking substantial ROI for in-store and e-commerce sales
See their custom calculator and reporting tactics in action and learn how Ovative/group discovered a profitable opportunity for one of their retail clients.
View the full series: Solving real-world problems in retail with data visualization