On-Demand Webinar

Creating Effective Dashboards

Do your marketing dashboards help drive business decisions? Or do they linger as a high effort, undervalued collection of reports that are rarely used?

In this webinar, Ross Graber shares 10 key components of effective marketing dashboards. Hear how you can roll these components into an audit process and use them to improve dashboard quality and adoption at your organization.

Attend this webinar and learn how to:

  • Select appropriate marketing metrics
  • Build trust for the data presented
  • Align appropriate information views with business functions
  • Assess how well dashboards have been adopted

SiriusDecisions provides research and advisory services focused on b-to-b operational intelligence marketing directors and professionals need to maximize topline growth.
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About the speaker

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Ross Graber

Research Director, SiriusDecisions

Ross brings over 15 years of marketing experience to the SiriusDecisions Marketing Operations Strategies service. His expertise spans a broad base of marketing areas including measurement, process development, segmentation, messaging, marketing technology, customer marketing and sales enablement.

Prior to joining SiriusDecisions, Ross served as the director of marketing for Knovel, a SaaS-based provider integrating technical information with analytical and search tools for engineering markets. In this role Ross led marketing operations, lead generation and customer marketing functions and implemented marketing measurement, marketing data strategies and marketing technologies as well as multi-channel lead generation, customer marketing and retention programs. Prior to Knovel, Ross held product and marketing management positions within Elsevier, a division of global information supplier Reed Elsevier.

Ross received a BA in English and sociology from the State University of NY at Albany.

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