The Data Culture Playbook
How your organization can achieve more with a data-first mindset
Data is no longer just a competitive advantage. It is critical to the health—and often the survival—of an organization.
Ongoing challenges and economic downturns are widening the gap between the leaders and the laggards. Data-leading businesses—those with a strong Data Culture—actively embed data and analytics into the fabric of their company culture, outperforming those who hesitate to invest in the programs and technology that help them get there. But even before the pandemic, these data-driven businesses were reaping benefits, able to pivot when necessary, giving them a competitive advantage in times of both stability and change.
Fostering a Data Culture equips every individual in your organization with the insights they need to tackle your most complex business challenges. The Data Culture Playbook is for executives and data leaders who want to achieve more with data and realize its full value, starting with their workforce.
How to use this playbook
Learn how to build the foundational behaviors and mindset that shape a Data Culture, starting with four key focus areas:
Chapter 1: Align leadership metrics to business priorities
Chapter 2: Build data sources to address critical decision points
Chapter 3: Grow value through targeted use cases
Chapter 4: Promote widespread data discovery
For each area, we outline specific recommendations on how to build, run, and when you’re ready, expand and mature data-driven capabilities.
Data-leading executives, who use and understand the power of data, share behaviors and mindset.