Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Curious about how much revenue was attributed to your paid search investments last quarter? There’s more data. Want to prove which programs generate higher quality leads than others? Data. Wondering how many web visits that press release contributed? Go ask the data.
Because we know it really works, at Tableau we adhere to a strict data-driven marketing policy. No decision is made without consulting the relevant data first. In this session, Susan Graeme, Director of EMEA Marketing will share examples of real marketing dashboards we use internally to drive world class marketing programs. We'll also be joined by one of our customers who will share their story.
14:00 - 14:30 - Registration
14:30 - 16:00 - Tableau for Marketing
16:00 - 17:00 - Q&A and Networking
This event is free to attend, feel free to share with a colleague.