Data-Driven Marketing - powered by Tableau

Meetup for Data and Marketing Rock Stars - Berlin, July 4

Tableau Data and Marketing Rock Stars Meetup - Berlin, July 4

On July 4th we hosted our first Tableau Data-Driven Marketing meetup. Together with 270 Marketing and Data Rockstars we discussed how Tableau could be leveraged in data-driven marketing activities.

Tableau's CMO Elissa Fink talked about How Tableau created a data-driven marketing organization

Lior Barack from Zalando explained how Zalando moved From Excel reports to holistic control in 30 weeks

Thomas Ficht from idealo.de shared how they are Turning idealo.de into a complete eCommerce platform

Karl Villanueva and Malte Schröder showcased how Data-driven Marketing at HelloFresh works



The event was followed up by a Happy Hour where all attendees had intense discussions with Tableau and our partners biztory, kernpunkt, M2 technology & project consulting, Woodmark consulting, Xing Events

We'd like to thank all speakers and attendees for their active participation.

Tableau Keynote

How Tableau created a data-driven marketing organization

How Tableau created a data-driven marketing organization - Elissa Fink, CMO Tableau Software

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Customer Keynote Zalando SE

From Excel reports to holistic control in 30 weeks

Zalando: From Excel reports to holistic control in 30 weeks - Zalando SE, Lior Barak

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Customer Keynote idealo.de

Turning idealo.de into a complete eCommerce platform

Turning idealo.de into a complete eCommerce platform - idealo.de, Thomas Ficht

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Customer Keynote HelloFresh Part 1

Data-driven Marketing at HelloFresh

Data-driven Marketing at HelloFresh - HelloFresh SE, Karl Villanueva

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Customer Keynote HelloFresh Part 2

Data-driven Marketing at HelloFresh

Data-driven Marketing at HelloFresh - HelloFresh SE, Malte Schröder

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Elissa Fink about the biggest advantages of being a data-driven marketing organization

"The more you explore the data around your business, the better your judgement becomes. A lot of times, when people think they are making a judgement call, it’s based on experience and ‘gut feel’. Data helps to call into question our ‘gut feel’ and pre-existing beliefs by giving a more holistic view of the business. It’s a way for marketers to increase their overall understanding of patterns and trends to give a better view of what’s going on and ultimately, what decision to make." - Elissa Fink, CMO Tableau Software

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Tableau Conference On Tour

Tableau Conference On Tour Berlin | 11-13 September 2017

If you love data—the storytelling, the inspiring calls to action, the success it brings to your business—Tableau Conference On Tour, Berlin is where you belong. Network with hundreds of change-makers from every industry.

And best of all, have an amazing experience with the Tableau community – complete with data people as smart and solution-driven as you.

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