How to develop a designer’s instinct: A study on eye tracking

Dashboards are a very visual mode for communicating data insights. However, in order to deliver the most key information effectively, you want to make sure your audience is drawn to the right areas of your dashboard. To do this, we need to understand what catches the eye, whether it’s color, placement, size, or some other factor.
In this study, the Tableau Research and Design team gathered data from thousands of customers to better understand how the eye track visual data analysis on dashboards.

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