On-Demand Webinar

Looking beyond the license cost: A model for measuring Tableau’s ROI

The Total Economic Impact of Tableau

Modern Analytics platforms have transformed how organizations and individuals interact with data. But the increased importance of bringing data to every member of a company brings scrutiny. How do you measure the success of an analytics initiative? What kind of return on investment should you expect?

Yes, the power of analytics insights resides in the business - but IT and the business often have very different ways of evaluating whether a piece of technology is valuable. Tableau has commissioned Forrester Consulting to conduct a Total Economic Impact study of the cost savings and business benefits enabled by Tableau. The resulting research paper outlines how Tableau customers are recognizing ROI in excess of 500% and paying back their investments in less than 3 months through a combination of improved decision making and operational savings.

In this webinar, you will learn:

  • How to evaluate analytics initiatives as a strategic objective, not a cost center.
  • What customers are saying about their operational savings and benefits from accelerated and improved decision making after adopting Tableau.
  • The best framework for evaluating the total economic impact of Tableau in your organization.

This is part of the Generate value with analytics webinar series.

About the speakers

Dean Davison

Principal Consultant, Forrester

Charles Schaefer

Market Intelligence, Tableau

About the research

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