Candidate preference storyfinder
Asking respondents: "If the 2020 presidential election were being held today among the following candidates, for whom would you vote?"
These data come from a series of SurveyMonkey polls collected continuously since June 1, 2020, with about 35,000 responses collected every week. Respondents were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day.
Data have been weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the United States age 18 and over. Depending on the exact visualization and any filters selected, other factors—like vote registration or state—are also taken into account.
Visualization best practices
Designed for state-by-state exploration of different demographics, the dashboard provides an all-up snapshot of the candidate preferences across different segments of respondents. It also includes simple text and arrow markers to share the key takeaway—which candidate and by how much. It also includes the total count (N value)of respondents from the over 1m respondents to the SurveyMonkey poll.
The viz itself pairs the square mark scale with a dumbbell chart, which is itself a version of a dot plot. This chart type that is most effective when showing several different categorical data fields against a single measure.
Learn how to build a Dumbbell Chart in Tableau.
Explore more Election 2020 vizzes
Asking respondents about their perceptions of how different parts of the government have responded to the COVID-19 crisis.
Asking respondents about the likelihood that they will vote by mail in this election cycle.
Take a look at who is responding to the survey and across a variety of categories.