Marketing Analytics

Tableau helps marketers see and understand data. Connect to your technology platforms, combine your data, enable intuitive marketing analytics, and report on and share what matters most, in real time. Whether it's social analytics, web analytics, customer data or a mix of them all, Tableau is flexible enough to meet your department's unique challenges and powerful enough to answer the most curious marketer's questions. Marketers with Tableau can make better decisions, act with confidence and demonstrate their impact.

How data-driven is your marketing strategy?


Research from the Forbes CMO practice found that marketing is more important than ever to the growth and value of the enterprise, despite increased pressures to demonstrate the financial impact of marketing investment.


Learn 6 Ways CMOs Are Driving Shareholder Value

Tableau CMO Elissa Fink hosts the research team from the Forbes CMO Practice to discuss the specific ways progressive CMOs are generating more growth, profits, and enterprise value from their marketing strategies and investments.


The Marketing Analytics Evolution

It's important to know how your analytics are preparing you for success today in order to progress tomorrow. In this whitepaper, you'll find a framework to help you assess your department's level of analytical maturity, so you know what steps to take next.

Get down with marketing dashboards!

Marketing Dashboards: Do's and Don'ts

Learn the four best practices to follow to ensure your marketing dashboards provide the greatest insights and value possible.

Best of Marketing Dashboards

Check out sample dashboards for ideas and inspiration for maximizing your marketing data, supporting planning, and connecting with brand advocates.

Marketing Dashboard Starters

Dashboard Starters are designed to help you hit the ground running with actionable data in minutes. Connect to Salesforce, Marketo, Eloqua and others to create beautiful, data-rich dashboards.

Get more insights with Tableau and Google Big Query

Why zulily created a self-service marketing analytics platform

See how zulily delivers the right message at the right time in the right channel to every customer.

How TeamSnap drives ROI with Tableau and Google Cloud

Learn how TeamSnap used Tableau and Google Cloud to make their media budget go further.

Unify Your Marketing Data for Greater Results

Learn how Google Cloud Platform (GCP) and Tableau combine to create a single source of truth and empower your team to analyze information and drive real-time decisions.

As a marketer, it's fantastic to be able to immediately see the responses and actions that consumers are taking based on changes or enhancements to the site. It helps us know when our actions are making a difference and gives us the confidence to determine next steps in our strategy.

Discover data-driven marketing innovations

Sony harnesses music streaming data to optimise marketing efficiency with Tableau

See how how Tableau significantly reduced the effort of creating reports despite growing data volumes, and how visual dashboards enable insights for revenue growth and more efficient marketing measures.

Learn more

Wells Fargo uses Tableau to tell the collective story of the customer

See how Wells Fargo wrangled data from over 70 million customers to redesign its customer banking portal.

See the customer story

REI stays competitive with clear customer insights for a personalised retail experience

Learn how REI makes use of analytics as a competitive advantage to discover insights that help provide a better customer experience and elevate their impact in the marketplace.

Watch now

How Tableau marketing uses Tableau: Webinar

See specific use cases from across Tableau's marketing department, and learn how dashboards and integrated data sources empower better decisions. From the top of the funnel to the bottom, see how Tableau marketing relies on data to drive strategy, manage resources and uncover new opportunities.

Watch the webinar