Data culture drives data and AI success.

We’re at an AI inflection point. With help from Tableau, equip your teams with intuitive, AI-powered insights to optimise productivity, innovation, customer success and decision-making.

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What is data culture – and why should I care?

Data culture is the collective behaviours and beliefs of people who value, practise and encourage use of data and AI to propel organisational transformation. It equips everyone across an organisation with intuitive, productive insights to tackle complex business challenges.

A strong data culture doesn’t just pave the way for data and AI success. It yields higher productivity and innovation, improved customer service, lower costs and faster, more confident decision making, according to the Salesforce 2023 State of Data and Analytics report.

Ignite

Build your data and AI strategy to transform how your organisation works and makes decisions.

Empower

Empower your teams with the skills and tools to deliver on the value of data and easily surface actionable insights. Improve data fluency and AI proficiency with free training from Tableau.

Outperform

Advance your journey to data maturity. Discover how investing in data fluency can reduce the analytics skills gap and increase collaboration, competitive advantages and more.

Becoming a data-driven organisation starts here.

Tableau is your go-to partner for accelerating your data and AI journey. The Data Culture Playbook is for leaders like you who want to build a universally data-driven organisation, equipped to be resilient in any environment. Learn how to build the foundational behaviours and mindsets of a data culture.

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Effective transformations are always people-led and as the market leader in data visualisation, we knew Tableau would be perfect for encouraging our people to better connect with data in powerful yet intuitive ways. Bringing it all together in Tableau means everyone can make better, more informed decisions, which is a huge benefit to the company.

Andy Moore, Chief Data Officer, Bentley Motors

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Hear from customers who lead with a strong data culture.

Jaguar Land Rover redefines innovation in the automotive industry by embracing a data culture.

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The Seattle Seahawks transformed the fan experience and the business of football through a data-driven approach.

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Screenshot of video for John Lewis Partnerships

John Lewis Partnerships helps teams build customer trust with frequent and proactive AI-infused trends data.

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Continue your data journey with these resources.

State of Data and Analytics

Explore the latest data trends in the age of AI.

Read the report

Data and AI strategy: Get ready for the agentic era

Read our Tableau Blueprint guide to learn the foundational elements for success with data and agentic analytics.

Get the guide

'Get ready for AI: What data leaders need to know' cover art

AI Strategy Guide

Learn how to position your business for AI success from experts in data and AI.

Get the guide