Drinking in the data: How to use data to accelerate brand sales

Become data-driven in your sales and marketing approach

Join this live webinar with the Global Travel Retail Team at William Grant & Sons to learn how they accelerated the growth of their whiskey brands by building their analytics with Tableau. Discover how they identified key sales and marketing trends and avoided potential red flags through insights found in their three essential dashboards.

Expect to learn about:

Their three key dashboards for analysing and accelerating brand performance and regional sales

How to quickly analyse performance across retail locations

How to analyse the influence of a marketing campaign on sales

Their interesting future plans with Tableau

Register now even if you can't attend the live event to receive a recording of the presentation.
Live start time: UK - 2pm | Netherlands - 3pm | United Arab Emirates - 5pm

About the speakers

Isabel Barbosa

Commercial Marketing Analyst, William Grant & Sons

Isabel is a commercial marketing analyst within the Travel Retail Team where she is responsible for product distribution growth opportunities commercial efficiency across regions.

Douglas Long

Commercial Finance Analyst, William Grant & Sons

Douglas is a commercial finance analyst in the Travel Retail Team where he is responsible for their pricing and promotional analysis.

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Video download links

MP4