On-demand webinar

Turn Data into Products - From Data Scientist to Data Business Owner

Your data may have untapped monetary value

Join us to discover the insights of a fascinating survey-based study which found how organizations of all sizes are monetizing their data assets. Companies are generating revenue and even exploring new, data-driven business models through embedded analytics integrations, data products, and API-driven digital platforms or data marketplaces. Dr. Carlo Velten, CEO of Crisp Research, will discuss key findings from the research paper, including:

  • The state of the European data monetization market and forecast for the global data economy.
  • Various data business models that your organization could adopt when monetizing data assets.
  • Some approaches, strategies, and considerations to develop a successful data-driven product or business.
  • Powerful use cases for BI products with embedded analytics integrations across healthcare, hospitality, finance, and more.
  • How to choose the right technology and architecture for your data business initiative, including critical embedded analytics considerations.

See if your data-driven business can drive new revenue opportunities with modern analytics

Learn about successful use cases for monetizing data, including the sales of weather and traffic data; industry or topic-driven analytics-as-a-service offerings (such a predictive maintenance); monitoring and monetization of social media data; price and market predictions, forecasting, and benchmarking data; office utilization and productivity solutions; location-based marketing and personalized shopping; and more. Then, see for yourself a real-world data-driven business. Sven Selle, part of the Cloud Application Solutions team at Siemens, will discuss how he brought to life MindSphere, the cloud-based, open Internet of Things (IoT) operating system. Learn how MindSphere empowers manufacturers to connect their entire factory to the internet to make greater use of the data their systems generate, while also ensuring their plants comply with operational guidelines. You’ll also see how Tableau, a market leader for modern analytics, powers MindSphere with powerful data visualization capabilities. Read the corresponding research paper from Crisp Research. Watch the other webinars in our series about data monetization and embedded analytics. Fast to Create. Fast to Market. Learn more.

About the speaker


Dr Carlo Velten

CEO at Crisp Research

Dr. Carlo Velten is CEO of the IT research and consulting firm Crisp Research AG. For over 15 years, Carlo Velten has been advising renowned technology companies on marketing and strategy issues as an IT analyst. His main topics are Cloud Strategy & Economics, Data Center Innovation and Digital Business Transformation. Previously, he spent 8 years with Steve Janata at the Experton Group, leading the Cloud Computing & Innovation Practice and initiating the Cloud Vendor Benchmark. Prior to that, Carlo Velten was senior analyst at TechConsult, responsible for Open Source and Web Computing. Dr. Carlo Velten is a jury member of the "Best in Cloud Awards" and is involved in the industry association BITKOM.

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