Tableau for industries

Consumer goods analytics

Boost supply chain agility, accelerate growth and empower smarter decisions at scale

Learn how Coca-Cola overcame challenges with data

See how the world’s largest beverage company uses data-driven insights to improve decision-making to overcome business challenges and drive action.

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The sales-facing dashboard helped us promote the self-service model. We could see by account or geographic area where our e-commerce platform was being used, which customers were engaging with it and where they needed help from the reps.

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Henkel empowers employees and identifies operational savings with Tableau

See how Henkel uses self-service analytics to save millions of euros annually across its award-winning digital supply chain.

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Coca-Cola Bottling Company empowers its enterprise with Tableau Mobile dashboards

Learn how the beverage company uses Tableau Mobile dashboards to equip its sales force with clearer analytics, driving profitability and growth across the enterprise.

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Mondelēz International transforms procurement digitally with Tableau

Find out how this confectionery and snack manufacturer embraced digital procurement, cutting spending by millions of dollars and saving 7,000 hours a year.

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What is Tableau? Introduction for retail and consumer goods

Learn about Tableau’s robust analytics capabilities and why retailers and brands use Tableau to drive business growth and enable better decision-making.

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5 things your spreadsheets can’t do

When it comes to advanced analytics, spreadsheets just don’t cut it anymore. Discover how visual analytics help you get the most out of your data.


Supply chain optimisation

See how the supply chain optimisation dashboard allows retailers to better understand their digitally connected supply chain and manage disruptions.

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Census and POI data for CPG analytics

Learn how Tableau’s advanced analytics tools help CPG data scientists and analysts access data stored in the cloud and create compelling visualisations for CPG insights.

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Products and
use cases

Tableau Cloud

Easily share data, dashboards and visualisations in the cloud, and effectively manage your data environment.

CRM Analytics

Unlock the power of your data with AI-driven analytics and actionable insights.

Tableau Data Management

Drive trust in your data environment with better visibility, accountability and control.

Tableau Partner Network

Tableau Partner Network

Need help solving your toughest data challenges? We’ve got you. With more than 1,200 partners – including resellers, services and technology – it’s easy to get the right support for your business.

Find a partner

Salesforce and Tableau

A complete intelligence platform built on the world’s #1 CRM, Salesforce, CRM Analytics offers consumer goods companies a native analytics experience. To boost productivity, Salesforce users can surface intelligent, actionable insights – right within their workflow.

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Tableau for departments

Departments across organisations worldwide are empowering their people with data. Learn how departments are driving business forward with Tableau.

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Technology integrations

Organisations are finding opportunities to integrate Tableau with their existing technologies to drive business forward.

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